A BIBLIOMETRIC ANALYSIS OF PUBLISHED ARTICLES RELATED TO VIRTUAL INFLUENCERS THROUGH THE GLOBAL SCOPUS DATABASE DURING THE TIME PERIOD (2020-2025)

Document Type : Researches

Authors

1 PhD Candidate in Business Administration, Faculty of Management and Technology, Arab Academy for Science, Technology and Maritime Transport, Egypt.

2 Department of Strategic Marketing, Faculty of Business, New Mansoura University, Egypt.

3 Department of Business Administration, Arab Academy for Science, Technology and Maritime Transport, Egypt.

Abstract

The study aimed to analyze the search results for articles published in English in the global database Scopus that dealt with the term virtual influencers during the time period (2020-2025) for the purpose of benefiting from them, as the study analyzed the results of the total search engine results across the Scopus database, which numbered (261), and then (68) of the search engine results were excluded because they fall outside the time and subject limits as well as the limits related to language. Finally, the total number of search results reached 193 articles that were included in the bibliometric analysis after narrowing the scope of the search. The results of the study concluded that the topic of virtual influencers is important as one of the modern trends in marketing, in addition to its originality and modernity from a practical point of view, and the existence of a strong link between virtual influencers and influencer marketing.

Keywords

Journal of Contemporary Business Research
Volume 2, Issue 1
April 2025
Pages 27-40

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